Halitosis, commonly known as bad breath, can be a persistent and embarrassing problem affecting millions worldwide, with the halitosis treatment market size valued at USD 10.93 billion in 2021.
It can profoundly impact an individual’s self-esteem and overall well-being. The constant worry about having unpleasant breath can lead to heightened self-consciousness, social anxiety, and a diminished sense of self-worth.
While many factors can contribute to halitosis, the root cause often lies in the overgrowth of bad bacteria in the oral cavity. Traditional approaches to treating bad breath typically focus on temporarily masking odours, but a preventative probiotic solution is BLIS K12™.
Understanding the Halitosis Cycle
The halitosis cycle is a vicious circle involving the proliferation of harmful bacteria in the mouth, which release foul-smelling compounds. These compounds, primarily volatile sulfur compounds (VSC), give rise to an unpleasant breath odour.
Common triggers for the halitosis cycle can include poor oral hygiene, dry mouth, diet, alcohol/cigarettes and certain medical conditions. Unfortunately for some people, the halitosis-causing bacteria returns no matter how good their oral hygiene routine is.
How BLIS K12™ Breaks the Halitosis Cycle
BLIS K12™ is a patented strain of beneficial bacteria called Streptococcus salivarius K12, which has been extensively studied for its ability to promote oral health.
Unlike traditional mouthwashes and breath fresheners that merely mask odours, BLIS K12™ oral probiotics work to rebalance the oral microbiome by introducing beneficial bacteria that naturally inhibit the harmful bacteria responsible for bad breath. By reducing their numbers, BLIS K12™ helps prevent the release of foul-smelling compounds.
Making BLIS part of your oral hygiene routine is the most effective way to get results. By taking BLIS K12™ following brushing your teeth allows the beneficial bacteria to colonise effectively. Initially, using an antiseptic mouthwash will be beneficial to kill the bad bacteria. However, this will also destroy the good bacteria in your mouth – so as the BLIS K12™ becomes established, using a mouthwash regularly is not recommended or required.
The Science Behind how BLIS K12™ targets Halitosis
In our latest white paper, we highlight two studies that explore how BLIS K12™ has been scientifically proven to inhibit bacteria that cause halitosis.
In the first study, BLIS K12™ is shown to reduce VSC, the unpleasant odorous compounds produced by halitosis-causing bacteria.
The second study shows that taking BLIS K12™ in conjunction with toothbrushing, flossing, and mouthwash reduces halitosis over longer periods of time.
Breaking the halitosis cycle is not just about masking unpleasant odours; it’s about addressing the root cause of bad breath. BLIS K12™ oral probiotics offer a natural solution by promoting a healthy oral microbiome and reducing the growth of harmful bacteria. By incorporating BLIS K12™ into the customer’s oral care routine, you can enjoy long-lasting freshness and renewed confidence, all while taking a proactive step toward maintaining excellent oral health. Embrace the power of BLIS K12™ and say goodbye to the stigma of halitosis.
 Databridge Market Research (Oct 2020)
 Burton, J. P., Chilcott, C. N., Moore, C. J., Speiser, G., & Tagg, J. R. (2006). A preliminary study of the effect of probiotic Streptococcus salivarius K12 on oral malodour parameters. Journal of Applied Microbiology, 100(4), 754–764. https://doi.org/10.1111/j.1365-2672.2006.02837.x
 Jamali, Z., Aminabadi, N. A., Samiei, M., Deljavan, A. S., Shokravi, M., & Shirazi, S. (2016). Impact of chlorhexidine pretreatment followed by probiotic Streptococcus salivarius strain K12 on halitosis in children: A randomised controlled clinical trial. Oral Health and Preventive Dentistry, 14(4), 305–313. https://doi.org/10.3290/j.ohpd.a36521